EPAM had successfully grown its business over four years through word of mouth and recommendations. However, to take the business to the next level they needed to start engaging with a wider audience.
EPAM prides itself on treating each property as its own and, through best practice management and forward thinking, adds value to its clients’ assets while providing an excellent service to tenants.
With a solid portfolio of 40 properties across the UK, they decided the time was right to reach out to a community of high net worth individuals whose property portfolios were being, in EPAM’s view, terribly mismanaged.
Impressing such a discerning audience is no mean feat. So EPAM turned to Touchpaper to spread some magic dust on its marketing collateral.
EPAM agreed they needed a high end brochure that reflected the quality, excellence and attention to detail that epitomises its approach to property management. However, the first step was to review their messaging and positioning so they could effectively communicate their passion and main points of difference.
Touchpaper ran EPAM through its Messaging and Positioning (MaP) workshop. This identified their key audiences in more detail and what appealed to their interests, standards and expectations. Touchpaper also worked with EPAM’s CEO and key staff to extract the company’s very essence – to banish mediocracy from the property asset management industry.
Having written some sizzling copy for the brochure, we then opened our little black book and hand-picked a designer that we knew would be perfect for this particular task. We directed a shoot with one of our favourite photographers and represented the EPAM team’s interests throughout the design and production process.
EPAM is left with a compelling story to tell, and a beautiful brochure to leave with prospective clients.
- Messaging and positioning
- Project management